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Quality control

Monika Singh
Tuesday, January 30, 2018

A LOCAL yaqona farmer/exporter says it's important to maintain the highest standards of all quality control measures to ensure farmers get premium quality kava.

Green Gold Kava managing director Praveen Narayan made the statement as he prepares to send his first huge shipment of kava to the US.

Mr Narayan said as the demand for kava continues to grow in the international markets, Green Gold Kava had been doing its part in marketing their brand in the US markets.

"We have been consistent in our quality and great service to our clients and maintained it with utmost dignity and honesty," he said.

Mr Narayan said for his company, exporting 10 tonnes of kava to the US was not an easy task.

He said it was important to maintain the superior quality of kava as it wasn't every day that exporters received an order for 10 tonnes of kava, especially at a time when kava price was high in Fiji.

According to Mr Narayan, his client — Kumar Imports — has established the kava market in the US for the past 20 years.

He said with his client's huge network of distribution it was only fitting for Green Gold Kava to align its business interests with the company in getting its brand across the US market.

The business relationship is expected to benefit both companies as it will give Green Gold Kava the leverage to compete locally and give premium prices to farmers who Mr Narayan said were the backbone of the yaqona industry.

"As this shipment has left our shores we are now preparing another shipment for Kumar Imports and hope to impress the kava drinkers across US with Green Gold Kava brand."

Meanwhile Mr Narayan expressed concern at the increase in the number of kava dealers who are out to take advantage of the high kava price.

"As the price is stagnant at $100 gate price we are optimistic it will remain for a while as lots of kava dealers are now buying kava without knowing any quality checks and encouraging farmers to not bother about quality thus ruining our hard work and workshops which we had done over the years."

The Reserve Bank of Fiji had earlier stated that consumers should expect the high kava price to continue for the next few months.

"I have been in this kava industry for more than 20 years and have never seen a shortage of kava as we have maintained a good relationship with our farmers and are now buying from their grandchildren.

"That is the reason Green Gold Kava have been so successful in the kava industry for many years."

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