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One of the world's top-valued brands

Carpenters Motors
Saturday, January 27, 2018

Hyundai Motor has maintained its position in the top 40 global brands for the third year in a row, according to the latest rankings published by global brand specialists Interbrand.

Wonhong Cho - Chief Marketing Officer at Hyundai Motor Company — Hyundai Motor retained its place as the world's 35th most valuable brand despite challenging conditions in many global markets, with its brand value growing on the previous year.

Hyundai Motor aims to be a lifestyle brand rather than simply an automotive brand, so we are building on our 'Modern Premium' brand direction and moving into new automotive spaces that allow people to experience our brand value at every touch point.

Our brand philosophy and blueprint for future mobility has resulted in the rise of our brand value and, in addition to quality, technology and price, our creativity and innovation will lead us to achieve sustainable brand growth in the future.

Mike RochaGlobal director of brand valuation for Interbrand — Hyundai Motor sold 4.86 million units globally and maintains sixth position in the global automotive rankings, above Audi, Nissan, Volkswagen, and Porsche.

This follows a period of exponential growth for South Korea's leading automotive manufacturer that has seen a four-fold increase in brand value since 2005.

A key element of Hyundai Motor's sustainable growth in brand value was its ongoing commitment to the development of its vision for 'Future Mobility', in spite of tough market conditions. Hyundai Motor is working incredibly hard to realise its vision for Future Mobility by developing affordable autonomous driving technology and connectivity for everyone, under its brand direction 'Modern Premium'.

Delivering brand experiences globally

Hyundai Motor continues to grow its brand identity through unique customer experiences around the world, including its long-term sponsorship of major art installations at the Tate Modern (London), and the Los Angeles County Museum of Art (LACMA).

Hyundai Motor also opened its largest Hyundai Motorstudio in Goyang, South Korea, delivering an interactive brand experience that allows direct communication with customers about innovative themes and future technologies.

Also delivering the Hyundai Motor brand to global audiences was 'Shackleton's Return', a campaign following the grandson of legendary polar explorer Sir Ernest Shackleton, as he explored Antarctica with a standard 2.2-litre diesel Santa Fe. Within two months of launching, the campaign exceeded 140 million views on YouTube, the highest number of views for an automotive campaign.








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