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New 7s initiatives

Sikeli Qounadovu
Sunday, December 03, 2017

RUGBY fans should be in for new surprises as World Rugby is looking at new initiatives to spice up the HSBC World Rugby Sevens Series.

At a press conference, Douglas Langley, the series director for the World Rugby Sevens Series said the new initiatives would ensure more fans engagement and would bring more excitement to this ever growing sport.

The last series saw about 720,000 spectators across the series broadcasting to more than 100 countries.

"We continue to grow, we don't sit on our laurels with that, we still want to create more fan engagement in the stadium, as well as social media and broadcasting engagements so we are having some innovations that will be tried out and brought into actions this week, for example we are going to start a new conversion countdown clock, which will see start-up to try scored, that not only gets an engagement but also helps the teams, the players and hopefully that gets some fans engagement throughout the game.

"We also going to be using some players tracking devices, as part of our social media program and that will be linked to some analytical work that will be done alongside that by some of our specialist commentators, so that's something else to look out for and see how we can further develop that into broadcast etc.

"The series continues to grow with the first year of the new cycle of the World Rugby Sevens Series, we have some very fantastic global statistics especially at the other side of the Olympics which I will like to mention largely has been a great success for us. We totalled close to 720,000 spectators across the series, so we are getting much better and we expect that to grow further from some of the other fast growing tournaments," said Langley.

Langley also confirmed that rugby sevens has been confirmed as a sport in the next two Olympic Games in Japan (2020) and Paris (2024).

He added the announcement of the new series will be made next June.

"With the success of the sevens series cycle, we have one more year of the sevens cycle next season, we already starting the tender process for the 2020-2023 cycle. We have received a lot of interest from a lot of hosts that would like to be part of that series and we should know by June next year who the hosts will be for 2020-2023."








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