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Boost to online presence

Geraldine Panapasa
Saturday, December 02, 2017

IN an effort to boost its online presence, Asco Motors launched its new and improved website in Nabua yesterday.

The website, which was launched by Asco Motors CEO Craig Sims, also coincided with the launch of the 2018 — 12th Toyota Dream Car Art Contest facilitated by the company.

Mr Sims said there was no set budget for the revamped website, which was part of their internal refurbishments.

"One area we have neglected in the past was our website because as we know Fiji is becoming a model technologically-driven society — a good website cannot be underestimated," Mr Sims said.

"We have basic features for the website as well as links to specials and promotions. We have a feature for our showroom which pretty much highlights our range of vehicles so you can see and get more information online — it helps with shopping and comparisons and it just makes it much easier to make informed decisions.

"If you want to book a service or raise a query or concern, there are options on the website for customer relations or issues. It is important that we know what's going wrong and what's going right.

"The old website wasn't very good and was quite outdated so we're extremely excited about this new website."

Mr Sims said the internet penetration rate in Fiji was one of the highest in the Pacific, adding most people were well connected through technology.

Meanwhile, Mr Sims said works were progressing well on the $2 million renovation of the Nabua vehicles and Yamaha showroom.

"That's just the front area but there are a lot of works planned and a lot of internal refurbishment works as well," Mr Sims said.

"We're just finished construction at the back and there's going to be a lot more construction after that one probably for the next two to three years."

He said they aimed to increase and improve the quality of their service and facilities for their customers.

The project is estimated to finish in mid-2018.

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