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Brand overhaul

Filipe Naigulevu
Wednesday, November 29, 2017

THE future is exciting. Ready?

This the new slogan of local mobile giant Vodafone Fiji Ltd as it delves in to next generation innovations and technologies with its recent brand overhaul.

Announcing this last week, the company launched their new slogan and logo as part of refreshing their identity in line with the significant changes over the years.

The new slogan replaces its previous catchy "Power to you" slogan.

Vodafone chief marketing officer Rajnesh Prasad said the brand change was to remain relevant to the evolving market.

"We have established ourselves as a household brand in our Fijian people. The Vodafone logo is quite symbolic and even kids as young as three to four years are able to recall the Vodafone brand and logo. This is how strong our brand is in Fiji," Mr Prasad said.

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