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Millenials, target of all

Korina Waibuta, Knollys St, Suva
Sunday, November 26, 2017

The Millennials or Generation Y were born between 1981-2000. These are the youths all political parties in Fiji will target for the upcoming 2018 General Election.

The average Millennial in Suva has his head glued to his cell phone and he has never worked a day in his life. After four years of university, he earns a degree and in the process accumulated the equivalent of a mortgage in student debt.

Launching out into the world he finds himself jobless and living at home because his expectations for work are not being met. He thinks he deserves better pay.

Research centres abroad looked at how Millennials view life and noted seven points.

First, the Millennial worldview is shaped by technology. It is the lens through which this generations view the world.

The computer is their greatest tool. They use it to shop, learn, work, socialise, and even find spouses.

Second, Millennials were told growing up that they could be anything and do anything and to settle for nothing less. They were taught play to have fun, whereas their parents were taught play to win.

Third, Millennials prioritise image-based media. They love images, videos and spend hours on cell phones, tablets, and computers.

Fourth, they prioritise community. Social media can provide a sense of community, whether it is based on fact or not. They tend to Groupthink that is as a group value harmony and coherence over accurate analysis and critical evaluation. As a result they follow the leader, no questions asked.

Fifth, a safe community is inclusive and non-judgmental to the Millennial. Tolerance is important to them.

Sixth, Millennials prioritise social justice, that is the equal distribution of resources and opportunities, in which outside factors that categorise people are irrelevant.

Lastly, Millennials prioritise secularism. A growing number of Millennials say they do not belong to any organised faith.

A political party that is technologically savvy would do well with the Millennials. And there is hope. Not all Millennials fit the mould and many want to break out of it.

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