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Academy to help share great stories

Manager Public Relations And Corporate Marketing Shalendra Prasad
Saturday, November 25, 2017

STUART Rusted was a happy man following the successful culmination of the first ever Wolf Blass Wine Academy in the country on Thursday, November 16.

"The academy has been a great opportunity to bring together staff from the various hospitality and retail outlets to provide some foundation blocks in terms of wine knowledge," Mr Rusted said.

"The academy has a very broad subject matter as we look at the history of Australian wine, the basic grape varieties, tasting wine, food and wine pairing — it is more about people going away with more confidence and taking it to their respective work places," Mr Rusted added.

He said the academy also provided an opportunity to share some great stories from the Wolf Blass winery as well.

"We have noted that people are often afraid of wine due to lack of knowledge and the one thing we can do here is to breakdown that bit of fear for the staff of the hospitality and retail sectors," Mr Rusted said.

"When the staff are relaxed and have more knowledge about wines, the customers also feel relaxed knowing they are in good hands."

Mr Rusted said that there was real energy and willingness from participants to learn — definitely one of the most attentive and receptive groups he has worked with.

"The Motibhai Group team were great — supportive of both the event and our brands, and I think they see the brand placement and direction in the same terms as us," Mr Rusted said.

"The event itself went very smoothly, especially for a first event in the market. The Westin Resort staff worked well to support the event."

Mr Rusted said he looks forward to more wine education sessions as such in future to further strengthen the Wolf Blass brand in the local market.

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