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It's the new flavour

Source: Coca-Cola Amatil (Fiji) Ltd
Friday, November 24, 2017

FANTA kiwi strawberry flavour has arrived in Fiji in a limited edition of three months, from November 2017 to January 2018.

The new Fanta kiwi strawberry flavour is now available in major retail chains in 600ml and 2.25Litres

Fanta kiwi strawberry flavour is one of the more unusual definitely exciting flavours! The crisp, sweet and refreshing taste of Fanta kiwi and strawberry is pure bliss. Fanta has always been about fun, playfulness and youth. The new Fanta kiwi strawberry offers a pleasant and refreshing option which is ideal for the hot season.

Introducing Fanta kiwi strawberry flavour is an example of the constant innovation, to anticipate and meet every demand of the consumers, so that everyone can choose the most suitable drink at every opportunity, as well as to your needs and your lifestyle.

Communication Campaign

To promote the product, Coca-Cola have produced a radio and TV commercial, which will be on air on Monday December 4 for three months. At the same time, the new Fanta kiwi strawberry flavour will also be given at the point of sale of the largest retail chains in Italy with special exhibitions. There will also be LED screens, cinemas and billboards out.

The marketing teams have been busy engaging in sampling programs with corporate firms, media houses and sponsorships around the country.

More recently guests at the Tribute to the Classics Formal event were welcomed with a Fanta Kiwi Strawberry drink as well as all patrons at the Vonu Uprising Music Festival.

Guests at both events kept coming back for seconds and liked the taste and colour. Some felt it was great to have a new flavour in the Fanta range as they are avid Fanta drinkers.

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