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Customers are their biggest assets

Atasa Moceituba
Tuesday, October 31, 2017

VODAFONE'S customers are the company's biggest assets. These champions have ably and passionately led the company towards great success.

These were the words of Vodafone Fiji Limited chief executive officer Pradeep Lal.

Having first opened its doors in Fiji in July 1994, Vodafone is now 100 per cent locally owned with 260 employees and more than 760,000 customers.

In an interview with this newspaper Mr Lal said their leadership had been the key motivator behind all key business strategies for sustainability and therefore inspired the rest of Vodafone staff members to always work passionately and unanimously towards an inspirational vision.

He said they set to journey beyond conventional boundaries to empower the lives of every Fijian and believed that doing business would only be meaningful if it made a real difference to people's lives and communities.

Mr Lal said their passion extended from individual customer to the greater community adding Vodafone had always stayed ahead of the game, be it bringing in the latest product, solutions, services or mobile network their products and services were tailored to suit their two main markets; corporate and consumer.

"Vodafone has been the first mobile network operator every time to rollout the next generation of mobile technology in the country. The network technology evolution has seen them graduate from 2G (GSM) to; 2.5G (GPRS) to 2.75 (Edge) to 3G and 3.5 (HSPA), 4G which was launched in 2013 and now the rollout of 4G+ or 4G LTE-Advanced network," he said.

"We are extremely pleased of our contribution in the modernisation and economic development of the country and what is now a highly connected society."

"With LTE 4G+ network services in Fiji, Mr Lal said Vodafone has added on to the many 'firsts to the market' to be on par with global mobile network operators, second to none in the region. He said the acquisition of Datec Fiji Limited by Vodafone Fiji had been a strategic move to uniquely place Vodafone Fiji in a position to offer end-to-end ICT solutions.

"Our strategic assets are our employees who continuously strive to explore, design and implement new ways of working, and communicating openly with the assistance of connected devices to take leadership.

"Vodafone Fiji is able to provide support and solutions that are tailored to individual requirements offering seamless local and international experience."

As a responsible corporate, Mr Lal said they continued to commit to community and civic responsibilities through corporate sponsorships and projects with innovative solutions to transform the lives Fijians through their philanthropic arm, Vodafone ATH Fiji Foundation.

"Vodafone Fiji continues on the journey of business innovation and excellence to drive a world-class organisation.

"Our recognition is an added boost to the Vodafone Fiji team. We are proud to be recognised as home of quality organisation with exemplary visionary leadership, strong management and organisational culture."

He said they were a company with big ambitions, big dreams, good strategic foresight and a very motivated team of staff who are passionate about doing the best."

Adding on Mr Lal said their leadership had been the key motivator behind all key business strategies for sustainability and therefore inspires the rest of Vodafone to always work passionately and unanimously towards an inspirational vision.

"All Fijians that have trusted us so far in this journey, it is only with the loyalty of our customers and the undying passion of our people that Vodafone Fiji forges ahead in exploring new boundaries.

"We have worked in a lot of areas given the scale of our operation and made waves in the mobile industry in Fiji and the region. With our dedicated brains behind our great achievements for the transformation of Vodafone Fiji into a world-class organisation, we are motivated to strive further and challenge us into being better.

"Telecommunications is a robust industry and challenges are with the emerging and ever evolving mobile network and technologies along with the changing customer demands towards the latest products and solutions.

"Hence, Vodafone always stays ahead of the game, be it bringing in the latest product, solutions, or mobile network."

Mr Lal confirmed they were a ready business — and this attitude towards welcoming opportunities and challenges has allowed them to ride the waves of change.

"We at Vodafone continuously work to redefine roadmap of mobile communications as we step into the 'connected world' in being the one-stop provider of ICT/telecommunication solutions to local and regional enterprises.

"As a company, we have committed to making continuous improvement at all levels of the business, innovating, improving productivity and showcasing evidence in the form of output. What we are adamant about is that our customers see us as a company that is obsessed about them, that is innovation hungry, ambitious and competitive, a company with proud local roots."

Vodafone scooped the Excellence in Innovation Award during the Prime Minister's International Business Awards 2017 held at the Grand Pacific Hotel in Suva on Saturday October 21.

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