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Bid to set up research and statistics subcommittee

Monika Singh
Tuesday, October 31, 2017

THE South Pacific Tourism Organisation's regional marketing meeting has been a platform for stakeholders from the region to synergise its regional marketing strategies and discuss important matters with its marketing managers/executives from its member countries.

This year marks the fifth year for the meeting which was held at Vanuatu's Iririki Island Resort last week where marketing managers and executives from 16 Pacific Island countries gathered to discuss and endorse the marketing plan that would serve as the direction for the region in 2018.

A statement from SPTO yesterday said the marketing meeting on Tuesday last week also saw the participation of key guest speakers from Trip Advisor, Cherry Yielding, Pacific Islands Trade & Invest (PTI Sydney) and Fiji Airways on collaborative initiatives engaged with SPTO in 2017 and for 2018.

Meanwhile other highlights of the marketing meeting included the emphasis from SPTO and member countries on the need to move from offline to online marketing and address opportunities in niche markets such as diving, fishing, medical tourism and emerging markets of China, South Korea, Japan and India.

It said a major highlight from the meeting with the initiative to set up an SPTO research and statistics subcommittee as members saw the importance of statistics and research in tourism marketing for the region and individual member needs.

Marketing managers and exectives also agreed that the SPTO would provide a board paper at the next SPTO board meeting in Adelaide in April 2018 outlining a terms of reference and the nominees for this Sub Committee.

The SPTO regional marketing plan 2018 was presented to the marketing managers and endorsed at the meeting, before it was tabled and approved at the SPTO board meeting the next day.

Items on the agenda included highlights of SPTO's 2017 marketing activities; tourism trends for the Pacific; SPTO's proposed 2018 marketing plan; digital marketing for exact targeting; SPTO and Trip Advisor's marketing partnership; PTI Sydney's support for regional tourism; and Fiji Airways partnership opportunities for 2018.

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