Fiji Time: 7:37 AM on Saturday 20 January

Fiji Times Logo

/ Front page / Archives » Article Index

Bid to set up research and statistics subcommittee

Monika Singh
Tuesday, October 31, 2017

THE South Pacific Tourism Organisation's regional marketing meeting has been a platform for stakeholders from the region to synergise its regional marketing strategies and discuss important matters with its marketing managers/executives from its member countries.

This year marks the fifth year for the meeting which was held at Vanuatu's Iririki Island Resort last week where marketing managers and executives from 16 Pacific Island countries gathered to discuss and endorse the marketing plan that would serve as the direction for the region in 2018.

A statement from SPTO yesterday said the marketing meeting on Tuesday last week also saw the participation of key guest speakers from Trip Advisor, Cherry Yielding, Pacific Islands Trade & Invest (PTI Sydney) and Fiji Airways on collaborative initiatives engaged with SPTO in 2017 and for 2018.

Meanwhile other highlights of the marketing meeting included the emphasis from SPTO and member countries on the need to move from offline to online marketing and address opportunities in niche markets such as diving, fishing, medical tourism and emerging markets of China, South Korea, Japan and India.

It said a major highlight from the meeting with the initiative to set up an SPTO research and statistics subcommittee as members saw the importance of statistics and research in tourism marketing for the region and individual member needs.

Marketing managers and exectives also agreed that the SPTO would provide a board paper at the next SPTO board meeting in Adelaide in April 2018 outlining a terms of reference and the nominees for this Sub Committee.

The SPTO regional marketing plan 2018 was presented to the marketing managers and endorsed at the meeting, before it was tabled and approved at the SPTO board meeting the next day.

Items on the agenda included highlights of SPTO's 2017 marketing activities; tourism trends for the Pacific; SPTO's proposed 2018 marketing plan; digital marketing for exact targeting; SPTO and Trip Advisor's marketing partnership; PTI Sydney's support for regional tourism; and Fiji Airways partnership opportunities for 2018.

Fiji Times Front Page Thumbnail

Kaila Front Page ThumbnailFiji Times & Kaila Frontpage PDF Downloads

Use the free Acrobat Reader to view.

Code Inward TTs Outward TTs
CAD 0.62390.6049
JPY 56.369653.3696
GBP 0.36040.3524
EUR 0.41060.3986
NZD 0.69380.6608
AUD 0.63130.6063
USD 0.50390.4869



Exchange Rate updated on 19th, January, 2018

Today's Most Read Stories

  1. Patient info leaked
  2. Four miss out
  3. Stench concern
  4. Men appear in court for separate cases
  5. Ministry looks into Kanailagi case
  6. Ba files protest against Nadi
  7. 624,404 voters
  8. Pet monkey Fiji could land artist Chris Brown in jail
  9. A simple turn of the tap
  10. 4-day water cut for West

Top Stories this Week

  1. Trip turns tragic Thursday (18 Jan)
  2. Love will keep us together Sunday (14 Jan)
  3. $100 a day Sunday (14 Jan)
  4. Mela beats the odds Thursday (18 Jan)
  5. Capt William calls it a day after 45 years Sunday (14 Jan)
  6. Nadi man dies in crash Wednesday (17 Jan)
  7. National strike if no resolution, says FTUC Sunday (14 Jan)
  8. Tube ride to school Thursday (18 Jan)
  9. Teachers transfer policy Monday (15 Jan)
  10. Man attacks partner Monday (15 Jan)