SAVE the Children Fiji hopes to promote children's rights and facilitate lasting improvements by enabling them to become responsible citizens.
The NGO also wants to strengthen the delivery of basic services to children by creating awareness of children's rights and values at all levels while also mobilising resources to address their needs.
These, says Save the Children Fiji chief executive officer Chandra Shekhar are the main areas the organisation hopes to advocate from their booth.
The booth received over 130 visitors yesterday as of 2pm and Save the Children Fiji's Vuli Taumada Shishak (VTS) district co-ordinator, Mere Krishna, who was manning the booth was happy with the turnout.
She said the booth attracted a lot of people because Save the Children Fiji's work was usually done behind the scenes.
"We hardly raise awareness in this manner so it's new for people to see us especially here at FIJI Showcase. It gives us greater exposure to the public. It's helped us raise awareness amongst the public about the important work we've been doing with children in Fiji."
She said many parents and their children took the initiative to stop and learn about children's rights and how children should exercise these rights responsibly.
Barbara Ratabacaca, Save the Children Fiji's VTS project manager said operating a booth at FIJI Showcase 2012 was a chance for them to advocate on many important issues.
Mr Shekhar said VTS facilitated the setting up of early childhood centres in disadvantaged communities around the country, adding the centres still needed basic educational resources.
He said Save the Children Fiji had also set the booth to collect educational toys, resources and educational items to be used in these centres and urged the general public to assist with unused educational items.