CHILDREN'S behaviour is largely affected by the media today, a senior education officer said yesterday.
Ministry of Education principal education officer Tomasi Raiyawa said the media worked on theories of exploitation in order to remain sustainable.
Speaking at a workshop organised by the Fiji Media Watch, which focused on the impact of the media on the world, Mr Raiyawa said the media worked like bullets where they penetrated recipients whom he described as sitting ducks.
The audience, he said, was passive to the point where the media was allowed to "vesumona you".
"The media sets the agenda to discuss for the day," he said, adding there was a culture of dependency on the media.
"When you send your child to the shop to buy bread in the morning, he must also get The Fiji Times."
Mr Raiyawa said a contentious issue was the impact of the media on society, particularly on the argument of the effect of violent action movies on children.
He said a study in 93 countries which involved 12-year-old boys, concluded that children considered aggressiveness to be okay.
Of those subjected to the study, 88 per cent loved aggressive action movies like Arnold Schwarzenegger's Terminator.
"From Brazil, to Japan and India, most of these boys were from areas of high crime and in war zones," he said.
Citing the movie Hotel Rwanda, Mr Raiyawa told participants to consider the impact on Rwanda and the situation in Fiji.