Fiji Time: 10:45 PM on Monday 18 December

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Are you programmed

Sailosi Naewe, Naduru Rd, Nausori
Monday, December 18, 2017

Below are extracts from an article in the BBC titled: You are being programmed,' former Facebook executive warns,' which readers may find interesting.

A former Facebook executive, Chamath Palihapitiya, who worked as Facebook's vice president for user growth made the these comments at a recent event run by the Stanford Graduate school of Business on November 10.

"We curate our lives around this perceived sense of perfection, because we get rewarded in these short-term signals: hearts, likes, thumbs up," Mr Palihaptiya said.

"We conflate that with value and we conflate it with truth, and instead, what it really is is fake, brittle popularity that's short term and leaves you even more vacant and empty before you did it.

"You don't realise it but you are being programmed."

Mr Palihapitiya said he could not offer solutions but deals with the problem himself by not using social media any more, something which he says has caused tension with his family and friends.

His comments echo remarks by Facebook pioneer Sean Parker, who commented: social network provided "a dopamine hit and a social validation feedback loop, that exploited a vulnerability in human psychology."

Mr Palihapitiya also stated;

"We have created tools that are ripping apart the social fabric of how society works," he told the audience.

He advised that people take a "hard break" from social media, describing its effect as "short-term, dopamine-driven feedback loops."

Something to consider for your new year's resolution perhaps.

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