THE new threat in the bottled water industry is environmental change, says Fiji Water Marketing director.
Margo Jamieson said bottled water had been under attack from the media and environmentalists since mid-2007. Fiji Water, which started its operations in Fiji in 1996, said its volume was affected as a result of the change and the company had to implement programs.
She said: "We have partnered with Conservation International to become the first carbon negative product in our industry and to save the largest rainforest in Fiji. We are also reducing the amount of packaging in our products and leading the charge to expand recycling programs and incentives."
She made these comments at the Fiji Institute of Accountants Congress held in Sigatoka yesterday.
She said last year Fiji Water exported 13.6 million cases which worth $156.9million in export sales.
An advertisement in the US stated "And in Fiji, a state-of-the-art factory produced more than a million bottles a day while more than half the people in Fiji did not have safe, reliable drinking water."
The ad was part of her presentation yesterday.
Which means it is easier for the typical American in Beverly Hills or Baltimore to get a drink of safe, pure, refreshing Fiji water than it is for most people in Fiji".