THE five contestants for the Friendly North Festival have promised to promote Labasa Town as a potential area for investments.
One of the queens, Miss Fiji Sugar Corporation Rusila Melokibau said many people saw Labasa as a ghost town and such a perception was a total lie.
"It's not a ghost town," she said.
"It has a lot of potential for growth and expanding in the market and even becoming a point of trade for the northern division.
"The message I want to tell the people of Fiji is that Labasa is not an isolated town because there are a lot of opportunities in this town."
Miss Northern Health Services Kriti Prasad said although there had not been many developments in the north over the past year, it was not too late to start now.
"We have a lot of resources here that the locals of this town are making use of through art work, handicraft for women and that means that we have what it takes to make Labasa a booming city," Ms Prasad said.
Miss Fiji Teachers Union Ema Togamalo said given the problem of unemployment, youths in the northern division were already making use of the resources available such as selling fish in the market.
"That is one good source of income for the unemployed youths and during this festival, we will tell the nation that the friendly town has a lot in it."
The other two queens, Miss Labasa Chamber of Commerce, Makerita Luveicei and Miss Labasa Town Council.
Aonira Taboia also believes that the friendly town can stand proud of its achievements.