A COMPANY'S social report for the year concerning youth smoking prevention revealed it would be stretching the boundaries of their appropriate involvement for it to be directly in contact with underage individuals who chose to smoke.
British American Tobacco Fiji in its 2007 Fiji Social Report stated it had been asked if it could held establish a helpline for children who smoked and who were under the age of 18, during dialogue sessions with stakeholders in August, last year.
The company's response was that they had a number of youth smoking prevention initiatives in place and ran a print campaign where their messages were carried by the three print media companies in the country, which were published three times a week.
BAT Fiji also stated it also ran a radio campaign called "I don't need to smoke to be cool," aired on national radio on a daily basis, aimed at youths.
It said it also supported the weekly newspaper "Kaila", which was aimed at the youth population in Fiji.
"BAT Fiji feels this is an appropriate channel to communicate our youth smoking prevention messages," the company said.
It said it funded a youth smoking initiative run by the Fiji Council of Social Services with the theme "Reaching Holistic Maturity" which included a youth smoking prevention component.
