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Sweet smell of success

Serafina Silaitoga
Tuesday, February 13, 2018

IT'S a family business that started five years ago with no major capital but the love of plants has turned it into wider venture involving international flowers.

The Jawan's Exotic Nursery has grown over the past years with a mission to satisfy customers and meet their needs.

Directors Faiyaz Jawan and Reena Nandani have also noted an increase in the number of people involved with nursery and plants.

The couple, who live in Benau outside Labasa Town, believe more people are falling in love with nature.

Ms Nandani said over the past five years, they had purchased imported plants and customers had not been bothered about the high prices.

"That is why we believe that more people are falling in love with nature and especially plants because we get more customers each year," she said.

"Most of them are falling in love with the imported plants and especially the desert rose and it's encouraging to see a lot of people buying flowers.

"We started off with no support at all and whatever we had we used to start our business and we have been planting flowers even before this.

"So that helped us a lot."

Orchids have also been a big part of their nursery business.

"We love these orchids and even though we buy it at high prices, we try to keep it affordable for our customers," Ms Nandani said.

"A lot of people fall in love with the orchids and we bring in many different ones from Viti Levu.

"Keeping these flowers healthy for the business is also a tough job but we have been committed to it because our customers are our priority."

Her husband, Mr Jawan, also helps out with planting flowers.

"It's not a woman's hobby only to plant flowers.

"It's also a man's hobby and I love plants," he said.

Apart from the flowers, he also travels to Nadroga to buy tobacco for his northern customers.

"It's a big part of my business and I am originally from Nadroga so I go back home to my family to buy tobacco," Mr Jawan said.

"With the high price of cigarettes, I have also seen an increase to the number of buyers.

"It's good for my business and a lot of customers say it's better than cigarettes too and healthier."

The couple have also used a room for their canteen business.

"This place is far from town and no shops around here so we thought of having a canteen so we can serve our customers," he said.

"It has worked out well for all. Starting a business does not require a big amount of money as we can always start small and expand each year and we did that.

"Grog is another part of our business so we believe it's to do with commitment and a lot of sacrifices that pay out at the end of it all."

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