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Compliance notice

Filipe Naigulevu
Saturday, February 10, 2018

BUSINESSES and service providers nationwide have been given notice to comply with the Fijian Competition and Consumer Commission Act 2010 and promote fair trading practices.

And as a proactive measure, the Fijian Competition and Consumer Commission (FCCC) has warned that as failure to do so may result in strict enforcement action.

The stern warning comes after the FCCC through its daily surveillance of advertisements in the media and in-stores noted that certain advertisements being placed during business sales and promotions had elements that were misleading.

"Most of the sales advertisements portray that they are a 'deal not to be missed' by people, however, in many instances, this is not the case," the commission said in a statement yesterday.

"For example, traders who engage in two-price advertising such as price 'was' and price 'now' indicate a good bargain or huge savings whereas in fact the price reduction is not too significant or the product/item was never sold at the 'was' price."

The commission also noted that a number of businesses have been noted to be engaging in 'price reduction claim' advertisements.

This is where they claim that the price of an item had been reduced but the normal price was not disclosed.

For instance, selling an item on special at $9.99 may be misleading if the normal price of the item is $10.00.

"Bait advertising, providing false value of a good, non-disclosure of promotion end dates and draw dates and 'special offers' advertisements whereby traders claim that an offer is only available for a limited period whereas in fact it is continuously available have been amongst the misleading information provided in advertisements," the commission stated.

The FCCC however hopes that traders and service providers will heed the notice given and comply accordingly.

The commission will continue to monitor the advertisements published in the media and in-stores.

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