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Apple launches iPhone X

Reuters
Thursday, September 14, 2017

CUPERTINO, Calif. - Apple Inc on Tuesday rolled out its much-anticipated iPhone X, a glass and stainless steel device with an edge-to-edge display that CEO Tim Cook called "the biggest leap forward since the original iPhone."

The launch contained few surprises, with leaked details on the phone and other products including an updated Apple Watch proving largely accurate.

But the iPhone X's $US999 ($F2018) price still raised eyebrows, and its November 3 ship date prompted questions about possible supply constraints ahead of the holiday season.

Investors and fans have viewed the tenth-anniversary iPhone launch as an opportunity for Apple to refresh a smartphone lineup that had lagged the competition in new features.

Last year the company's revenue declined when many consumers rejected the iPhone 7 as being too similar to the iPhone 6.

The iPhone X has wireless charging, an infrared camera and hardware for facial recognition, which replaces the fingerprint sensor for unlocking the phone.

The home button is also gone, and users instead tap the device to wake it up.

Apple normally ships new products within a week or two of announcing them, though Mr Cook said the later date was consistent with earlier guidance to investors.








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