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$330m kava market

Monika Singh
Thursday, August 17, 2017

INDEPENDENT consultants have valued Fiji's 2016 domestic kava market at $330 million, far outstripping international sugar exports that generated $103m and mineral water exports that accounted for $214m in the same year.

Presenting his findings at the kava value chain analysis study validation workshop yesterday, international economist leading the analysis, David Young, said 95 per cent of kava produced was consumed by the domestic market with just 5 per cent for export to major markets such as US, New Zealand and Kiribati.

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