Fiji Time: 3:03 PM on Friday 18 August

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Company raises capital

Filipe Naigulevu
Friday, August 11, 2017

WITH the global surge in demand for bottled water, a US-based company which bottles Fijian natural spring water is looking at a different approach to meet the growing competition.

The company, 480 Holdings Ltd, met investors last week in San Francisco to present and discuss plans for a socially responsible, premium bottled spring water brand named Yaqara Waterâ„¢ ("Yaqara").

The event was also aimed at continuing to raise capital for 480 Holdings.

480 Holdings Ltd in 2015 had commenced with the groundwork of a multimillion-dollar mineral water-bottling factory in the interior of Ra.

The project, which commenced in 2010, will see a mineral water-bottling company in the Yaqara valley near Nananu Village.

According to a statement sent from US Capital Partners a number of investors were curious as to how the company is going to differentiate its offering from other bottled water companies.

This includes the strong competition from premium water brands including the famous Fiji Waterâ„¢, and how 480 Holdings Ltd proposes to improve the lives of the local population.

"A lively discussion ensued with probing questions posed to the 480 Holdings team, including founder Bob Bishop, chief executive officer Patrick Scanlon, chief marketing officer Ed Gawronski, chief financial officer Gobind Khalsa and board member Brian Sudano," the statement read.

The company also unveiled the design of their bottled water product at the event.

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