Fiji Time: 7:22 PM on Wednesday 29 March

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$180k expansion

Filipe Naigulevu
Tuesday, March 21, 2017

A leading chain of pre-loved clothing stores, Value City, is looking to expand its services nationwide to meet the growing local demand.

And as part of their growing success here in Fiji, the company which is trading as Value City (SP) Ltd, will soon open new stores in Tavua and Savusavu.

Value City managing director Vera Chute said this new investment valued at about $180,000 would meet the growing demand and request from their valuable customers.

"There is a high demand and there have been several requests for a few years now from customers and it was just a matter of finding the suitable premises.

"Savusavu and Tavua has been confirmed and we are just waiting for the buildings to be ready," she said.

Ms Chute said these stores were likely to open come April or May while plans are to also open a store in Taveuni with negotiations in place with their possible landlords.

"We are just pleased that we will be able to bring our products to more people. Not only are they trendy and of exceptional quality, but very affordable too," she said.

Value City now has more than 150 employees and Ms Chute has indicated that they would employ about 25 more people with the opening of the three new branches.

While Value City has franchises in Tonga, Samoa, Kiribati and Solomon Islands, Ms Chute revealed they were also looking at opening a franchise in the Southeast Asian nation of Timor Leste, adding to their regional and international reach.

She said they also had healthy competition from the increasing number of new local preloved clothing stores opening up including the existing ones.

"I always look at competition only as beneficial and healthy for our consumers and it also keeps us on our toes," she said.

"In order to remain at the top, we have always been innovative, imaginative in what we do and remain dedicated.

"Every town you go to you will see many second-hand shops but here the trick is keeping it above standards and being innovative."

Known to many second-hand shoppers for their affordable prices and quality stock from Australia, Value City also supplies cleaning cloths among other related items.

Starting off as a small Labasa shop in 1990, Value City now has branched in Rodwell Rd Suva, Laucala Beach, Lami, Nakasi, Nausori, Sigatoka, Nadi, Lautoka, Ba and Rakiraki.








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