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Sweet seller receives positive response

Monika Singh
Friday, May 20, 2016

A LOCAL supplier of sweets and savoury maker received overwhelming response from customers on their new initiative which gives travellers a chance to take back Fiji made goodies with them.

Bhikhabhai & Company Ltd director Viraaj Lad said they started a partnership with Prouds to be the dealer of their pre-packed (aluminium packed) snacks for the departure lounge at the Nadi International Airport.

Mr Lad said they had been overwhelmed by the response and it was surprising to note the travellers were purchasing new items such as veitalia mix, murku and lakri mithai in addition to existing favourites such as premium chevda and premium mixed bhuja.

"We believe one key reason for our success is our commitment and loyalty to our customers in terms of what they can expect from a Bhikhabhai product which they have trusted for over 80 years.

"The presence of our website makes it easy for travellers to learn about our product as well," said Mr Lad.

Mr Lad said they had also had customers asking them at their retail shops if they could purchase the sweets since the company only supplied selected snacks range.

"We certainly look forward to supplying sweets in the future but we will need to do more research and development," he said.

Mr Lad said they had some new projects in the pipeline but the most recent project in progress was consumer size packaging of frozen pre-pack savouries such as samosa, bread pakoda, bara, kachori, idly, dokra etc exclusively from their retail shops in Ba and Nadi.

"This makes it easy for busy working customers to enjoy our products at their convenient time and it truly is handy when you have visitors or a gathering at home.

"Customers can also bake items which they would otherwise fry and there are healthier options like idly and dokra which only has to be steamed."

Mr Lad said like most of the businesses in the Western Division, Bhikhabhai also faced some problems post Severe Tropical Cyclone Winston.

"Like most business houses in the Western Division, natural disasters caused delay in production given lesser manpower and disruptions.

"The prices of local produce such a fresh chillies and ginger was also high although we did not increase our prices nor change our formulation to reduce costs.

"We have now slowly come back to normalcy," he said.

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