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EU aids cultural trade

Monika Singh
Thursday, February 04, 2016

THERE is a great potential for cultural businesses in the Pacific to sell their products in international markets and grow their business, says the EU ambassador to Fiji and the Pacific, Andrew Jacobs.

In order to show its support for cultural businesses to receive international exposure and secure markets, the EU and the African, Caribbean and Pacific (ACP) Group of States has made it possible for four small businesses from the Pacific to be part of the Winter 2016 Artisan Resources @ NYNOW Tradeshow in the US from January 31 to February 3, 2016.

A statement from the EU said this was the first time for the small businesses from the Pacific to showcase Pacific-made creative art in United States' biggest city New York through the Enhancing the Pacific Cultural Industries: Fiji, Samoa and Solomon Islands project.

According to the statement the project was managed by the Pacific Community (SPC) in collaboration with the Pacific Islands Forum Secretariat (PIFS), the Fiji Ministry of Education, Heritage and Arts, Samoa Ministry of Education, Sports and Culture and Solomon Islands Ministry of Culture and Tourism along with the Fiji Arts Council, Samoa Arts Council and Solomon Islands Arts Alliance.

The small businesses that were selected to participate in the trade show are Sigavou Studios and Rise Beyond The Reef (Fiji), Plantation House (Samoa) and Nautilus Books & Gifts (Solomon Islands), following a competitive process involving over 50 applications from Fiji, Samoa and Solomon Islands.

"They have excellent and unique products to offer , and demand is there but exposure of products to potential clients abroad is a challenge," said Mr Jacobs.

"The European Union is therefore proud to support Pacific cultural industries, to help them develop the profile of their products in international markets through trade shows like this. It's great to see these companies exhibiting in New York. I hope this will open up international market opportunities not only for the four cultural businesses that attended the trade show but for many more in the region," said Mr Jacobs.

The trade mission aimed to develop the profile of Pacific cultural producers in the international market while exposing selected enterprises to international market trends, buyer demands and export distribution expectations.

The Artisan Resources @ NYNOW Tradeshow is held twice a year in New York City and attracts more than 30,000 buyers from over 80 countries.

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