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Sweets go online

Monika Singh
Saturday, October 24, 2015

MORE and more businesses are opting for online advertising and with the advancements in technology, businesses have their own websites where they give information about their business, its products and services.

BhikhaBhai, which is a traditional family business run by their third and fourth generation, has also evolved over the years and it has now launch its first website.

Chief executive officer and executive director Viraaj Kantilal Lad said they lived in a modern era where everyone was connected to everyone by the internet where people searched for almost anything on the internet and via social media.

"BhikhaBhai's vision is to be people's first choice for authentic Indian delicacies and under 'people' comes first our customers.

"So it is important that our business adapt to modern ways of doing business and our company first started with a Facebook page in 2009 and this month we are proud to launch our first website which is just before Diwali.

"This has helped our customers place their orders, know about our product range and Special packs such as Diwali Sweets & Snacks Packs or simply to know more about us.

"So definitely internet has improved our business," said Mr Lad.

However, Mr Lad said despite being highly influenced by technology the business still remained a family centred.

"We are still 100 per cent family owned and operated business. Technology has only added another means of doing business that reaches out to our customers who are unable to come to our three shops to buy.

"So technology has extended our customer base especially for ex-Fiji residents who can either buy it for themselves where our products are sent by courier to their doorsteps or to gift their families/ friends here in Fiji.

"Customers can also order and gift through our website any of our products for special events in Fiji for schools, religious events or towards NGOs during festivals such as Diwali.

"We also offer special discounts towards gifting towards NGOs," he said.

Competition is a major motivating factor for most businesses and with the emergence of some modern dessert cafes and restaurants, most people seem to be shifting away from the traditional sweets but BhikaBai believes its products are different from the rest therefore it's not a major concern for the company.

"We have been listening to our customers for over 80 years and have developed new products and will continue to do so and we do have plans to extend our range of snacks and savouries.

"New fast food chains and dessert cafés specialise in their own range and we don't consider them a challenge.

"We believe that customers will make an informed choice on what to buy, when and how much based on their personal preferences.

"What a business thinks it produces and sells is not of first importance but rather by what the customer considers value.

"The customer alone determines what a business is, what it produces, and whether it will prosper."

Mr Lad said they had been asked several times about what makes them unique and their answer had always been the same.

"We are over 80 years old company and it is our customers who made a choice and they have grown us from strength to strength.

"For us it is being true to what our forefathers strongly believed in i.e. to upkeep our brand promise of fresh products made from quality and natural ingredients," he said.

"We source quality raw ingredients that are natural and 100 per cent vegetarian.

"Maintaining that balance is important to us so we strive to use both local and imported raw material to get the desired result in our products.

"There are no preservatives or artificial flavoring in our products," he said.

"We proudly continue the tradition of manufacturing the finest quality of Indian sweets (mithai), Indian snacks (nimkeen or Bhuja), Indian savouries.

"Recently our business expanded to catering for events, corporate, birthdays, weddings or any other occasion that calls for people to fellowship over food."

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