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Fiji designs on display in London

Talebula Kate
Thursday, February 26, 2015

FIJI fashion designs have once again stamped their mark in the international fashion arena.

This was after four designs of established Fijian designer Hupfeld Hoerder were showcased at the London Pacific Collective fashion show last weekend.

In London, fashion designer and director of Reload Tribal Ana Lavekau said the show was a platform which promoted both local and international Pacific designers to have a fashion audience in the UK.

"My business is responsible for promoting local talent from the Pacific and introducing them to top London fashion photographers, bloggers, buyers and stylists," Ms Lavekau said.

She said most important was to educate their London fashion audience on what Pacific fashion was all about from Pacific couture, ethnic fibre, ready-to-wear resort style, steam punk, high street fashion and Pacific swim wear.

"I purposely partnered Hupfeld designs to promote a more 'coupled' feel.

"His first piece was a Fijian couture piece with a masi corset beaded in shells and feathers. This was matched with the man's shirt styled with Hupfeld exotic prints and colourful green wavy splash," she said.

Ms Lavekau said they had an exclusive audience of top fashion bloggers and top stylists.

Meanwhile, Mr Hoerder said the show was another step up to give Pacific designers the opportunity to tap into the European market.








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