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Call to better tourism

Ana Madigibuli
Tuesday, January 27, 2015

FIJI needs to continue to improve its tourism products on the ground and develop its capacity through its tourism operators, says South Pacific Tourism Organisation CEO Ilisoni Vuidreketi.

He said these were some areas Fiji needed to improve on when dealing with tourism source markets.

"We need to continue developing the capacity of our tourism operators so that the service that is delivered meets the expectations of the visiting tourists.

"The ultimate aim is that we would like to continue to strengthen the visibility and the competitiveness of the Pacific island destinations not only to Australia and New Zealand but other markets too," he said.

"We hope to promote this part of the region to the other market like the UK, Scandinavia, US and Canada."

Mr Vuidreketi said Fiji also needed to conduct continuous research to assess the changing patterns of consumer behaviour in the source market.

"Continuous research of the changing patterns of consumer behaviours helps us address the area of improvement of member countries. Our development program is a result of our research findings," he said.

He said the organisation hoped for a good response from buyers in the international source market because they had pushed the organisation in that direction.

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