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Council to concentrate on product branding

Mere Naleba
Friday, October 31, 2014

KAVA farmers on Kadavu Island may soon see their produce exported, this was the view of the chairman of the Kadavu Provincial Council Ratu Seci Nawalowalo.

Ratu Seci said dalo and yaqona could rake in more money for farmers if there was an overseas market.

He said the council was also looking at using a brand for all Kadavu products.

"The main crops on the island are dalo and yaqona — that has been our main produce over the years, that is our main source of income over the years too," Ratu Seci said.

"Kadavu is well known for its Kadavu kava brand. We want to concentrate there, develop it further, make it reach the market, making sure that we can sell it internationally because a lot of people are selling kava from other places but saying its Kadavu kava, using our name — we want to protect that as well."

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