Fiji FA president Rajesh Patel says fair play is essential to sports.
And he has called on the players, referees, fans and officials throughout the country to help praise the spirit of fair pay on the FIFA Fair Play Days.
FIFA is holding its 18th FIFA Fair Play Days during the official match days from September 1-9.
"Fair play is essential to our sport and to everyone involved in it," said Patel.
"We need to cherish and nurture the values of sporting spirit and work tirelessly to keep up the momentum.
"We are appealing to all football fans in Fiji to help us celebrate the FIFA Fair Play Days."
This initiative has the personal support of FIFA president Joseph S Blatter.
Patel said president Blatter recognised the fundamental role of fair play in sport and needed to apply it to all sporting activities.
"Children need strong values to grow up with and football, being a team sport makes them realise how essential discipline, respect, team spirit and fair play are for the game and for life.
"FIFA's Fair Play campaign involves much more than simply promoting fair play on the pitch during a competition.
"FIFA is committed to encouraging fair play in society," Patel added.
In previous years activities have been held in dozens of countries around the world, from grassroots to top flight football and in many community-based projects.