COLGATE-Palmolive (Fiji) Ltd launched a new breakthrough toothpaste that reduces early decay by half at the Fiji Dental Association Conference in Suva over the weekend.
The new Colgate maximum cavity protection plus sugar acid neutraliser will directly fight sugar acids in plaque, the number one cause of cavities.
Colgate oral care professional relations co-ordinator Dr Naina Kau said the new product was a hope for a future free from cavities.
"In my 33 years of practicing dentistry, I have seen hundreds of patients requiring immediate and urgent treatment for decay — from fillings to hospital treatment, all to address the outcomes of a disease that is almost entirely preventable," Dr Kau said.
"As a professional, I believe we really need to continue our efforts in promoting good oral health care and educating Fijians about tooth decay, including promoting changes in oral hygiene habits, generational beliefs, and in dietary patterns, especially the regular consumption of sugary foods and drinks.
"Tooth decay is largely preventable and at the very early stages, it can be reversed.
"There is hope for a future free from cavities."
She said the new product was available at all major supermarkets and pharmacies across Fiji.