Fiji Time: 5:07 AM on Monday 27 February

Fiji Times Logo

/ Front page / News

Fashion will attract tourists

Shayal Devi
Monday, September 01, 2014

WITH more than 650,000 tourist arrivals recorded last year, Tourism Fiji believes in adopting unique and proactive approaches when it comes to marketing Fiji as a holiday destination.

Events co-ordinator Sally Cooper said the inaugural Fiji Fashion Week Resort Wear Show at Sofitel Fiji Resort and Spa on Saturday was an opportunity for visitors to see what local designers could produce.

"We know that marketing a holiday destination in this day and age is not about showing white sandy beaches and clear blue water.

"Tourists want to get a holiday destination and know more about what makes it special. In Fiji, traditionally, this has involved visits to villages, meke and kava ceremonies," she said.

"Even though Fijian culture is incredibly important to showcase, the modern and thriving Fiji is just as important.

"That's why it's great to see Fiji Fashion Week move to a resort wear event."

She said the event allowed the tourism sector to collaborate with the Fijian fashion industry and support local businesses.

"How great would it be if more of these 650,000 visitors could be given an opportunity to sample, fit and purchase Fijian designed and manufactured clothing of the highest international standard?

"Events like these are great as Fiji's undeniable talent is given an opportunity to shine in front of a wide local and international audience."








Fiji Times Front Page Thumbnail

Kaila Front Page ThumbnailFiji Times & Kaila Frontpage PDF Downloads

Use the free Acrobat Reader to view.

Westpac
Code Inward TTs Outward TTs
CAD 0.64440.6254
JPY 55.991852.9918
GBP 0.39020.3822
EUR 0.46380.4518
NZD 0.68630.6533
AUD 0.63990.6149
USD 0.49320.4762

from

$0.00

Exchange Rate updated on 24th February, 2017

Today's Most Read Stories

  1. Angry passengers disembark from smoke-filled bus
  2. 5.1 magnitude earthquake occurs in local region
  3. 143 cases of dengue
  4. Voter trend
  5. Tears of joy, relief
  6. The first settlers of Gau
  7. Baber positive
  8. Husbands' support vital, says Vuniwaqa
  9. Yuen: Change diets and maintain a healthy lifestyle
  10. Beware, warns LTA

Top Stories this Week

  1. School girl, 14, dies Saturday (25 Feb)
  2. Family given son's post mortem exam results Monday (20 Feb)
  3. 2 dead in 48 hours Wednesday (22 Feb)
  4. Qoro resigns as exchange boss Tuesday (21 Feb)
  5. $95,000 payout Monday (20 Feb)
  6. $30,000 richer Thursday (23 Feb)
  7. Day of fate Monday (20 Feb)
  8. Locally owned health centre begins operation Friday (24 Feb)
  9. Bravery medal for boy, 6 Saturday (25 Feb)
  10. Nightmare continues for elderly woman Monday (20 Feb)