Fiji Time: 12:57 PM on Thursday 25 August

Fiji Times Logo

/ Front page / News

Fashion will attract tourists

Shayal Devi
Monday, September 01, 2014

WITH more than 650,000 tourist arrivals recorded last year, Tourism Fiji believes in adopting unique and proactive approaches when it comes to marketing Fiji as a holiday destination.

Events co-ordinator Sally Cooper said the inaugural Fiji Fashion Week Resort Wear Show at Sofitel Fiji Resort and Spa on Saturday was an opportunity for visitors to see what local designers could produce.

"We know that marketing a holiday destination in this day and age is not about showing white sandy beaches and clear blue water.

"Tourists want to get a holiday destination and know more about what makes it special. In Fiji, traditionally, this has involved visits to villages, meke and kava ceremonies," she said.

"Even though Fijian culture is incredibly important to showcase, the modern and thriving Fiji is just as important.

"That's why it's great to see Fiji Fashion Week move to a resort wear event."

She said the event allowed the tourism sector to collaborate with the Fijian fashion industry and support local businesses.

"How great would it be if more of these 650,000 visitors could be given an opportunity to sample, fit and purchase Fijian designed and manufactured clothing of the highest international standard?

"Events like these are great as Fiji's undeniable talent is given an opportunity to shine in front of a wide local and international audience."








Fiji Times Front Page Thumbnail

Kaila Front Page ThumbnailFiji Times & Kaila Frontpage PDF Downloads

Use the free Acrobat Reader to view.

Westpac
Code Inward TTs Outward TTs
CAD 0.63940.6204
JPY 50.355947.3559
GBP 0.37250.3645
EUR 0.43880.4268
NZD 0.68320.6502
AUD 0.65270.6277
USD 0.49640.4794

from

$0.00

Exchange Rate updated on 25th August 2016

Today's Most Read Stories

  1. Boy, 4, dies in fire
  2. Kauvesi clears the air
  3. 7s players to receive cheques
  4. UK envoy says 'visa changes' a hoax
  5. Tongans stranded
  6. Title defence
  7. Dratabu Village hosts Olympic champs
  8. Land lease options
  9. EU-funded shelter for 80-year-old
  10. Police renew plea to parents

Top Stories this Week

  1. Ardent fan escorted out of celebrations Sunday (21 Aug)
  2. The woman behind Ryan Saturday (20 Aug)
  3. God — is he dead? Maybe, but not Osea Kolinisau's Sunday (21 Aug)
  4. Ryan confirms decision to leave Fiji Sunday (21 Aug)
  5. 5.1 magnitude earthquake occurs in Fiji Monday (22 Aug)
  6. Taliga eyes Tokyo Tuesday (23 Aug)
  7. 7s top job Tuesday (23 Aug)
  8. Unofficial flag bearer Friday (19 Aug)
  9. Police escort fan away Monday (22 Aug)
  10. 'Ryan a loss' Tuesday (23 Aug)