ONE of the greatest ways to market Fiji would be to create garments that tourists can wear in their home countries, says Fiji Fashion Week managing director Ellen Whippy-Knight.
Speaking during the inaugural FJFW Resort Wear Show at Sofitel Fiji Resort and Spa on Saturday, Ms Whippy-Knight said the local designs showcased meant tourists who ventured on our shores could take something home.
"Most of the time, our handicraft items, bula shirts and sulu end up in garage sales overseas and I know that these people brought the items on holiday and they can't wear it again," she said.
"The objective of this show is to develop our garments so that people can wear them overseas.
"We are also trying to compete with Miami Fashion Week, which is sponsored by Mercedes Benz and it is the biggest tradeshow for swimwear and resort wear in the world.
"I think here in Fiji, we have a definite market," Ms Whippy-Knight said.