Fiji Time: 9:49 AM on Tuesday 17 October

Fiji Times Logo

/ Front page / News

Call for unique pieces

Shayal Devi
Monday, September 01, 2014

ONE of the greatest ways to market Fiji would be to create garments that tourists can wear in their home countries, says Fiji Fashion Week managing director Ellen Whippy-Knight.

Speaking during the inaugural FJFW Resort Wear Show at Sofitel Fiji Resort and Spa on Saturday, Ms Whippy-Knight said the local designs showcased meant tourists who ventured on our shores could take something home.

"Most of the time, our handicraft items, bula shirts and sulu end up in garage sales overseas and I know that these people brought the items on holiday and they can't wear it again," she said.

"The objective of this show is to develop our garments so that people can wear them overseas.

"We are also trying to compete with Miami Fashion Week, which is sponsored by Mercedes Benz and it is the biggest tradeshow for swimwear and resort wear in the world.

"I think here in Fiji, we have a definite market," Ms Whippy-Knight said.








Fiji Times Front Page Thumbnail

Kaila Front Page ThumbnailFiji Times & Kaila Frontpage PDF Downloads

Use the free Acrobat Reader to view.

Westpac
Code Inward TTs Outward TTs
CAD 0.62160.6026
JPY 56.274453.2744
GBP 0.37320.3652
EUR 0.42070.4087
NZD 0.69850.6655
AUD 0.63540.6104
USD 0.49810.4811

from

$0.00

Exchange Rate updated on 6th, October, 2017

Today's Most Read Stories

  1. Final in mind
  2. Villagers pass around eTransport card
  3. Minister warns ATS
  4. FATAL HIT
  5. Father behind bars for raping daughter
  6. Young lass laments mom's demise from cancer
  7. Boeing experts to investigate flight incident
  8. Drug trade
  9. Blues win after 9 years-PIC
  10. Exams postponed, counselling for students of burnt school

Top Stories this Week

  1. Fiji at heart Tuesday (10 Oct)
  2. Fijian families lose homes in California wildfires Tuesday (10 Oct)
  3. 30 officers dismissed from force Friday (13 Oct)
  4. Mother fights back Tuesday (10 Oct)
  5. 'Hell on Earth' Thursday (12 Oct)
  6. Final in mind Monday (16 Oct)
  7. $8m drugs seized Friday (13 Oct)
  8. Cyclones predicted to hit Fiji Wednesday (11 Oct)
  9. Second time unlucky Tuesday (10 Oct)
  10. Plans for Bati Sunday (15 Oct)