PEOPLE converged on Subrail Park last night to witness Shaista Khan being crowned Miss Friendly North 2014.
She was sponsored by Carpenters Motors.
Earlier in the day, people of all ages crowded the one-way street on both ends of the Labasa Town to witness the beautiful float displays that bore their beautiful queen contestants to Subrail Park.
Braving the Babasiga sun, well-wishers cheered for contestants who in turn threw lollies and sweets for their young fans finding shelter from the hot sun to catch a glimpse of the procession.
Float designs varied with some representing the sea, a huge pumpkin, a flower house and other gaily decorated carriages all to the tune of the 2014 Vodafone Festival of the Friendly North theme "Our Environment Our Future".
The Labasa Town Council Float stole the eye of judges as it was named the winner of this year's float competition.
The float depicting a red and white themed flower house was announced the winner of this year's float competition.
Second place was taken by the Fiji Sugar Corporation with their sugarcane industry themed float featuring a bullock tilling a sugarcane field.
Northern Health Services took the third spot with their seashore themed float depicting the protection of the marine ecosystem.