Fiji Time: 7:10 AM on Monday 27 February

Fiji Times Logo

/ Front page / News

12 years of success

Litia Vulaidausiga
Saturday, August 30, 2014

TWELVE years of sweat and success was marked by the Foundation for Rural Integrated Enterprises and Development (FRIEND Fiji) at its headquarters in Tuvu, Ba yesterday.

The event gathered residents from many of the Ra to Sigatoka communities where the organisation played a key role in facilitating income-generating activities for underprivileged families since 2001.

While the organisation's outreach has expanded to the Northern Division, the nearby Yasawa islands and most recently to the outskirts of Suva, the most pressing challenge has been the opportunity to provide steady markets for corporate entities, says director Sashi Kiran.

"We have found that the challenges for grassroots people are businesses" she said.

"Even if somebody is doing a backyard project and wanting to sell, there are licences now that make it very hard for small-scale holders to operate.

"When I started first, the hardest part was selling local products. I think it's really looking at the corporate sector, which is trying to have a maximum amount of profit that has been the challenge.

"If a corporate organisation says they want a certain amount of market, it makes it very hard because they want a good market and would rather bring in imported, cheap things where they can have a market."

The organisation has increasingly turned its focus to health and marked its anniversary with an exhibition of the retailed food products and craft made by members of their target communities.

"There has to be a wide consciousness that you want to have not only local food and local products because it's good for the economy, but because it is healthier.

"The food festival is really about our focus on health in the community. We want traditional cooking to come back into fashion."








Fiji Times Front Page Thumbnail

Kaila Front Page ThumbnailFiji Times & Kaila Frontpage PDF Downloads

Use the free Acrobat Reader to view.

Westpac
Code Inward TTs Outward TTs
CAD 0.64440.6254
JPY 55.991852.9918
GBP 0.39020.3822
EUR 0.46380.4518
NZD 0.68630.6533
AUD 0.63990.6149
USD 0.49320.4762

from

$0.00

Exchange Rate updated on 24th February, 2017

Today's Most Read Stories

  1. Angry passengers disembark from smoke-filled bus
  2. 5.1 magnitude earthquake occurs in local region
  3. 143 cases of dengue
  4. The first settlers of Gau
  5. Voter trend
  6. Tears of joy, relief
  7. Baber positive
  8. Husbands' support vital, says Vuniwaqa
  9. Yuen: Change diets and maintain a healthy lifestyle
  10. Beware, warns LTA

Top Stories this Week

  1. School girl, 14, dies Saturday (25 Feb)
  2. Family given son's post mortem exam results Monday (20 Feb)
  3. 2 dead in 48 hours Wednesday (22 Feb)
  4. Qoro resigns as exchange boss Tuesday (21 Feb)
  5. $95,000 payout Monday (20 Feb)
  6. $30,000 richer Thursday (23 Feb)
  7. Day of fate Monday (20 Feb)
  8. Locally owned health centre begins operation Friday (24 Feb)
  9. Bravery medal for boy, 6 Saturday (25 Feb)
  10. Nightmare continues for elderly woman Monday (20 Feb)