Fiji Time: 2:10 AM on Friday 27 November

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Think outside the box

Dawn Gibson From Apia, Samoa
Friday, August 29, 2014

MORE journalists need to understand issues better, particularly when covering conferences such as the UN Small Island Developing States (SIDS).

This was one of the many points raised on Tuesday at a Pacific Media Assistance Scheme (PACMAS) fellowship in Apia, Samoa.

Speaking to a group of participants was PACMAS representative Dr Inga Mafileo who said if journalists didn't understand the issues they reported on, it was highly likely that their readers would not either.

"There is a real weakness in conveying complex information simply — telling the story in a way that our community members can understand," Dr Mafileo said.

"As a journalist, you should all try to think outside the box and come up with innovative ways to make your stories simple, digestible and interesting."

She said with this in mind, it would help if journalists took local issues and made them more local to their respective country's specific needs.

"Try to localise development stories. Remember that media organisations and journalists are communicators for development. So, have long-term goals as well because these are very important."

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