Fiji Time: 4:19 PM on Sunday 2 August

Fiji Times Logo

/ Front page / News

Think outside the box

Dawn Gibson From Apia, Samoa
Friday, August 29, 2014

MORE journalists need to understand issues better, particularly when covering conferences such as the UN Small Island Developing States (SIDS).

This was one of the many points raised on Tuesday at a Pacific Media Assistance Scheme (PACMAS) fellowship in Apia, Samoa.

Speaking to a group of participants was PACMAS representative Dr Inga Mafileo who said if journalists didn't understand the issues they reported on, it was highly likely that their readers would not either.

"There is a real weakness in conveying complex information simply — telling the story in a way that our community members can understand," Dr Mafileo said.

"As a journalist, you should all try to think outside the box and come up with innovative ways to make your stories simple, digestible and interesting."

She said with this in mind, it would help if journalists took local issues and made them more local to their respective country's specific needs.

"Try to localise development stories. Remember that media organisations and journalists are communicators for development. So, have long-term goals as well because these are very important."





Fiji Times Front Page Thumbnail

Kaila Front Page ThumbnailFiji Times & Kaila Frontpage PDF Downloads

Use the free Acrobat Reader to view.

Westpac
Code Inward TTs Outward TTs
CAD 0.61530.5963
JPY 59.284856.2848
GBP 0.30290.2949
EUR 0.43260.4206
NZD 0.72270.6897
AUD 0.65180.6268
USD 0.47520.4582

from

$0.00

Exchange Rate updated on 31st July 2015

Today's Most Read Stories

  1. Commander resigns
  2. Chaudhry at helm
  3. School bullies
  4. LMS sets Deans title defence plot
  5. Ryan eyes veteran Bobo to join sevens team
  6. Draunidalo remains NFP president
  7. Party queries protection of landowners' resources
  8. Call to remain active
  9. Seaweed farming grows
  10. Minister lauds award recipients

Top Stories this Week

  1. Deaths haunt 15-year-old Monday (27 Jul)
  2. Dad dies, kids worry Tuesday (28 Jul)
  3. Distraught mum recalls promise Tuesday (28 Jul)
  4. Flying Fijians spoil Samoan celebrations Monday (27 Jul)
  5. Sex trafficking source Thursday (30 Jul)
  6. Truck sinks into town road Monday (27 Jul)
  7. Teary farewell for trio Friday (31 Jul)
  8. Final goodbye Wednesday (29 Jul)
  9. Unrealistic airfares Monday (27 Jul)
  10. No say over lease Friday (31 Jul)