STATEMENTS labelling Fijian people lazy are not true because Fijians are friendly, content and satisfied with whatever they have.
The statement was made during a leadership forum at the USP's Labasa campus by Fijian Holdings Ltd CEO Nazoub Fareed who said the "Fijian time" lifestyle was not a drawback in the Fijian business sector, instead it was something that set Fiji apart.
"Changing the concept would mean losing out on the tourism industry as tourists are attracted to the laid-back lifestyle of Fiji which is very unique," he said.
"If you look at the tourism magazines in the country, Fiji works on Fiji time."
However, Mr Fareed said as a business leader, one must follow leadership ethics "and this means keeping to deadlines".
Mr Fareed revealed FHL had assets worth $500million.