Fiji Time: 4:09 PM on Wednesday 4 May

Fiji Times Logo

/ Front page / News

Food ads impact children

Salaseini Moceiwai
Wednesday, August 13, 2014

CHILDREN in Fiji are heavily exposed to advertisements of unhealthy food and beverages that have little nutritional value.

And as such, regulations have been put in place to regulate, control and monitor the advertising of unhealthy foods and drinks to children.

The revelation was made to participants of the sugar-sweetened beverage workshop by the national adviser non-communicable diseases Dr Isimeli Tukana in Labasa yesterday.

Dr Tukana said advertising influenced children's food choices, purchase requests and consumption pattern.

"Regular consumption of unhealthy food and non-alcoholic beverages are known to significantly contribute to obesity in children and NCDs in adulthood.

"One of the most cost-effective steps that government can take to curb weight gain and obesity in children is to regulate, monitor and control the advertising of unhealthy foods to children.

"The regulation in place is aimed at protecting children's health by creating an environment conducive to safe and adequate nutrition for children.

"Also, to reduce children's exposure to promotion of unhealthy foods and non-alcoholic drinks."

The workshop is a joint initiative by Diabetes Fiji, Consumer Council of Fiji and National Food and Nutrition Centre.








Fiji Times Front Page Thumbnail

Kaila Front Page ThumbnailFiji Times & Kaila Frontpage PDF Downloads

Use the free Acrobat Reader to view.

Westpac
Code Inward TTs Outward TTs
CAD 0.61870.5997
JPY 52.481149.4811
GBP 0.33370.3257
EUR 0.42280.4108
NZD 0.70910.6761
AUD 0.65260.6276
USD 0.48800.4710

from

$0.00

Exchange Rate updated on 4th May 2016

Today's Most Read Stories

  1. Nude pose
  2. 'Not my decision'
  3. Sevens marked man
  4. Tuitubou: Stop criticising Fijian 7s players
  5. Engineer queries claims on building
  6. Koya: Be fair to all Fijians
  7. Police inquiry into bullet find
  8. Ministry tracks down $2m wage creditors
  9. $3 burden for firms
  10. PM: People are our success

Top Stories this Week

  1. Tale of pain Monday (02 May)
  2. A son's fatal ride Monday (02 May)
  3. Spirit haunts village Tuesday (03 May)
  4. Boy needs $500 a week to live Monday (02 May)
  5. Cracks and holes deem building unsafe Monday (02 May)
  6. Family, friends bid farewell to car crash victim Monday (02 May)
  7. Bullet found on aircraft Tuesday (03 May)
  8. Nude pose Wednesday (04 May)
  9. Sex talk worry Tuesday (03 May)
  10. Rawaca's hospital bill payment saga Thursday (28 Apr)