Fiji Time: 11:16 PM on Sunday 26 October

Fiji Times Logo

/ Front page / News

Food ads impact children

Salaseini Moceiwai
Wednesday, August 13, 2014

CHILDREN in Fiji are heavily exposed to advertisements of unhealthy food and beverages that have little nutritional value.

And as such, regulations have been put in place to regulate, control and monitor the advertising of unhealthy foods and drinks to children.

The revelation was made to participants of the sugar-sweetened beverage workshop by the national adviser non-communicable diseases Dr Isimeli Tukana in Labasa yesterday.

Dr Tukana said advertising influenced children's food choices, purchase requests and consumption pattern.

"Regular consumption of unhealthy food and non-alcoholic beverages are known to significantly contribute to obesity in children and NCDs in adulthood.

"One of the most cost-effective steps that government can take to curb weight gain and obesity in children is to regulate, monitor and control the advertising of unhealthy foods to children.

"The regulation in place is aimed at protecting children's health by creating an environment conducive to safe and adequate nutrition for children.

"Also, to reduce children's exposure to promotion of unhealthy foods and non-alcoholic drinks."

The workshop is a joint initiative by Diabetes Fiji, Consumer Council of Fiji and National Food and Nutrition Centre.





Fiji Times Front Page Thumbnail

Kaila Front Page ThumbnailFiji Times & Kaila Frontpage PDF Downloads

Use the free Acrobat Reader to view.

Today's Most Read Stories

  1. Siblings in shock
  2. Koroi ready to help Fijian scrum during Europe tour
  3. Farewell Duke
  4. In the dark
  5. Forum lifts Fiji ban
  6. Taskforce rakes in $500k in rent arrears
  7. Group of companies hold inaugural Pinktober celebrations
  8. Inglis salutes new Kangaroos X-factor
  9. Separating fact from myth
  10. Relief for farmers

Top Stories this Week

  1. Death shocks family Monday (20 Oct)
  2. Inside Fiji sevens Tuesday (21 Oct)
  3. Budget overspent Wednesday (22 Oct)
  4. Public access Tuesday (21 Oct)
  5. Kepa's not weak Friday (24 Oct)
  6. Full pay while on leave Friday (24 Oct)
  7. Forgery suspect still in remand Tuesday (21 Oct)
  8. $20m in excess Wednesday (22 Oct)
  9. Ryan's fight to help 7s Friday (24 Oct)
  10. $11.9m in arrears Wednesday (22 Oct)