FIJIAN Holdings Limited chief executive officer Nouzab Fareed has apologised to SKY Pacific customers for its recent hiccups and the omission of few of its channels.
Speaking during an interview in Labasa, Mr Fareed said the issue would be best left with the management of Fiji TV to deal with.
Mr Fareed said as major shareholders in the company, they were not happy with the decisions made by the company.
"This incident has taught us that customer is the king and whatever the customer wants is fundamental as is the case in other businesses," he said.
"We apologise and reassure our customers that these channels will be replaced after the necessary negotiations have been done.
"I think the decision to change the channels were done so on the idea that it would suit customers changing needs."
Mr Fareed said the channel change was intended to bring about change, modifying customers by bringing in these new channels.
"The decision was based on a few complaints made by a few customers but we never thought that it would create quite a stir among our customers," he said.
"Basically, it was an expensive exercise but we are happy that we now can gauge our customers' taste.
"There were no losses incurred by the company during the change but we are still committed to providing the very best for our customers."
Mr Fareed said they had received a number of criticisms and comments in the local papers and social websites.
"We apologise for this and we just need time to negotiate with our partners in bringing these channels back."