TAVEUNI beauty Rowzel Madden was crowned Miss Digicel Bula in front of a packed Prince Charles Park in Nadi last night.
She was sponsored by Sharma Music.
Miss Media Waves Ajneeta Lal scooped up the Miss Charity title while Nadi Downtown Hotel's Talei Mocevakaca walked away with the Miss Personality crown.
Meanwhile, the festival ended last night on a high note with major sponsor Digicel making a commitment to support the event over the next few years.
Digicel's CEO Darren McLean said the festival's contribution in addressing issues faced by the poor and neglected in society was one of the reasons that the telecommunications provider chose to support the week-long annual event.
"In the past, major beneficiaries of the charity fundraising have been the Loloma Home in Sabeto which caters to single mothers and their children," he said.
"Nadi Bula Festival's support for the Foundation for the Education of Needy Children (FENC) in Nadi is well documented and charity funds from this festival have helped many children from needy families in the community."
Mr McLean acknowledged Digicel customers in Nadi and the surrounding areas for making it possible for the telecommunications giant to support festivals and events that helped the poor.
The huge crowd that gathered to watch the float procession which began from the temple end of Nadi Town were disappointed with the lacklustre and less than imaginative efforts of queen contestant sponsors.
"Every year it's the same old thing and we were very disappointed with the few and simple float designs we saw today," said Nasoso resident, Asela Moi.