THE Bayleys Fiji Coral Coast Sevens secured its 12th sponsor for the tournament to be held from November 13 to 15 at Lawaqa Park in Sigatoka.
Yesterday it confirmed LICI Fiji, one of the country's leading insurers, as a Vuvale partner of the tournament.
LICI general manager Fiji operations Vimlesh Dhar said they supported local sports, including rugby, for a number of years since the company's launch in Fiji in 1956.
He said they were pleased to extend that to a tournament which captures the interest of the nation every November.
"Last year the tournament attracted a large crowd and excellent media coverage and we expect that to continue ahead of an important Olympic qualifying season," Dhar said.
"Our vision is to become the preferred insurer of choice for the people of Fiji and we are excited by the opportunity to share in the growth of the Bayleys Fiji Coral Coast Sevens."
Tournament director Nick Jordon, in thanking LICI for their support, says with less than 100 days to go, the excitement is starting to build for the fifth edition of the tournament.
"Earlier this week we announced an increase in the number of women's teams, from 12 to 16, and with the 24-team men's competition also expected to be a strong field the many fans of rugby sevens are in for a treat in November."
LICI provides personal insurance, micro insurance and group life insurance among its portfolio and has assets of about $500 million in Fiji.
The company joins Bayleys Real Estate, Goodman Fielder (Fiji), Telecom Fiji, Outrigger on the Lagoon, The Naviti Resort, Fiji Chemicals Diversey, Remington, Serevi Rugby, Shangri-La's Fijian's Resort and Spa, Bedarra Beach Inn and Gecko's Resort as sponsors of the tournament so far.
The Fiji Times, FBC TV and Communications Fiji Limited are the official media partners.