THE second Women's Island Cricket Project will be launched at the Wailevu Village Bazaar in Labasa today.
A team of Cricket Fiji staff arrived in Labasa yesterday to facilitate the launching.
Cricket Fiji marketing and communication officer Laura Macintosh said this project was the follow-up to the successful pilot model of the program staged in Dravo on Viti Levu.
She said the aim of the program was to create awareness about the factors that contributed to non-communicable diseases (NCDs) in the high-risk category of middle-aged women.
"With 80 per cent of deaths in Fiji attributable to NCDs, throughout the 20 weeks the women will be involved in practical cricket sessions to help combat the factor of physical inactivity, as well as advocacy sessions on the other three factors that contribute to NCDs such as nutrition, tobacco and alcohol use," Macintosh said in a statement.
"After the launch of the inaugural project in Dravo in 2013, Cricket Fiji saw extremely positive results, including 45.5 per cent of participants losing weight by an average of 3.2 kilograms, 43.2 per cent participants decreasing their waist circumference by an average of 11.8 centimetres, and 34.1 per cent of participants lowering their Body Mass Index (BMI) by an average of 1.4 BMI points."
The Cricket Fiji team, along with staff from the Ministry of Health, will be at the Wailevu Village Bazaar from 10am to sign up women interested in participating in the program, as well as introduce the sport to anyone who's willing to learn the game of cricket.