PEOPLE'S negligence to protect the environment caused climate change.
These were the words of Sireli Savutila, one of the contestants who is vying for the Vodafone Fiji Hibiscus King title in this year's festival.
After losing his mother a week ago, the 21-year-old lad from Vunisei Village in Toga, Rewa, says his mother is the reason where he is today.
"The support I have been receiving from my family is overwhelming and the person behind this is my mother and she is someone I'm going to miss and will never forget," Mr Savutila said.
Mr Savutila is a second year student at the University of the South Pacific pursing a degree program in software engineering.
He is sponsored by Cal Valley Solar.
In this year's festival, he will advocate on the issue of global citizenship and eco-justice.
"I strongly believe that these two can help reduce climate change. Being a global citizen means everybody has a huge role to play regardless of who you are, whether you're the prime minister or just an ordinary citizen, we all have a role to play to combat climate change."
He says climate change is real and people should unite in addressing the issue.
Mr Savutila hopes to start his own software engineering firm in five years' time.