THE recent Northern Agriculture Show in Labasa introduced a very unique initiative of promoting locally-produced food and products.
Apart from the diverse agricultural display and other-related services and trade, the three-day event barred the sale or consumption of imported products.
It has been hailed a success with a record of about 10,000 attendees and organisers are aiming to incorporate more new ideas in the next show.
"This year's show was totally different. Apart from the usual displays and services, we also took a strong stand against the consumption or sale of imported foods and products during the show," said principal agricultural officer northern John Cox.
"Some women were given stalls to sell from but the criteria were for them to go local in that they were only allowed to sell locally-produced food items such as fruit juice, cakes made from cassava and lemon leaf tea, root crops and seafood.
"It was strictly local foods and this was aimed at promoting our local food production.
"This initiative was well-received, aimed at educating people about the importance of producing more local food products for food and income security."