BA Town will soon be part of the Duavata Community campaign spearheaded by the Fiji Police Force.
Ba Town Council special administrator Pravin Bala said the campaign would be launched during the Digicel Ba Riverside Carnival this week.
"Ba is the only town left in the Western Division that is yet to join the campaign and so we wanted to show our commitment to the Duavata campaign by launching it during our carnival," he said.
"This carnival will have a lot of support from our residents and business community so to have this launch during our celebrations will also garner support for this worthy cause."
He said the carnival, which begins today, would also be home to the annual agriculture show.
"In the past, the agriculture show was held in Lautoka but now the show has been moved to Ba. By having the show in Ba, it will attract an even bigger crowd and our farmers will be particularly happy with the show being held in Ba."
According to Mr Bala, this year's event was an even more special occasion as the town continues its 75th year anniversary celebrations.
"We wanted this year' s carnival to be like none other than we've ever had in the past years because it coincides with our 75th anniversary," he said.
"It should be a very special occasion and that is why we are hosting other events like the agriculture show and the launching of the Duavata Community campaign to attract more people to Ba Town and be part of this celebration with us."