CREATING the winning culture is the vision of Fiji Rugby Union's new chief executive officer Radrodro Tabualevu.
The son of former and national coach Inoke Tabualevu officially started his three-year term at the Rugby House yesterday, assuring he will do his best to revive the sport in the country.
Radrodro also said financial stability of the Rugby House and the unions and the sustainability of the resources were the other key areas of his plan.
"I think in Fiji, we tend to think that we are small island country and therefore we cannot give the big boys a run," Radrodro said.
"I would like to be part of changing of that mind-set so that in not too distant future, we will host the Webb Ellis Cup in this Rugby House.
"It's a challenge that I'm sure is achievable. We have demonstrated that in the shorter version of the game, in 7s rugby and my theory is that 7-a-side has been able to achieve this far perhaps because of the fact that the resources are well within our range.
"So, if that theory holds then to achieve the bigger cup, we have got to improve our resources."
Radrodro said he was confident of his plans towards realising the strategic goals but the achievement of those depended on the community.
He also welcomed scrutiny from media adding it was an important part in the development of the game.
"Fiji rugby celebrated its centennial year last year so we are 100 years old and in that 100 years, we had our ups and downs," Radrodro said.
"We have invited the unions for meeting tomorrow (today) to sit around the same table as members of the family and resolve differences.
"Rugby House is going through change perhaps we can talk and share the changes happening and estimations of the future.
"I'm confident there will be goodwill as there has always been goodwill in rugby for the last 100 years."
FRU board member Baljeet (Billy) Singh said Radrodro had the full support of the board.
"We went through a process and it wasn't anything we just jumped into. It was a unanimous decision agreed by the panel and the submission was made to the chairman and the chairman agreed," said Singh, who was part of the selection panel headed by Doctor Esther Williams.
Radrodro said his three-year term was enough "at the very least to establish the platform of the direction" they would take in improving the welfare of rugby in Fiji.
Prior to joining the FRU, he worked in a diverse range of industries including agriculture, retail, motor vehicle and heavy machinery, shipping, finance, telecommunication and the building industry in Fiji and recently the Pacific.