LIKE many public spheres, the Digicel Bula Festival has over the years provided a key platform for many young women to highlight concerns and issues faced in their wider community.
These subjects have varied to social, economical, health and wellness advocacy, providing a contemplative side to the fun and glamour of the annual festival.
For Bhavna Bharti Devi, her entry as a contestant in the Queen's pageant is a dream come true on two frontiers.
"Growing up in Korovuto, it was always my dream to be part of something like this, but I didn't think it was achievable," Miss Devi said.
The 20-year-old completed her secondary school education at Korovuto College and wants to highlight the importance of education to her peers and other youths.
"Tertiary education is expensive so those who are fortunate enough to have scholarships really should make the most of them. I come from a poor background and it was hard."
The festival kicks off today at Nadi's Koroivolu Park.