THE Vodafone Fiji Hibiscus Festival is a signature event where contestants and organisers to create awareness and platforms to advocate on pressing issues.
Vodafone Fiji Limited chief marketing officer Sanjeewa Perera said ever since their sponsorship began, their investment for the festival increased over the years.
He said they also ran joint text promotion that assisted in creating awareness for the festival and at the same time raised funds to assist in the hosting of the event.
"We have been investing more than $350,000 annually and with the increase in participation and events, this amount is reviewed annually."
Mr Perera said their sponsorship catered mainly for the organising and running of the week-long festival with work commencing in March.
"This is mainly meeting with key stakeholders and mapping out plan for the current year. We also discuss learning from previous years and incorporate them to ensure a safe and free flow event."