LOCAL artists were urged to step away from sampling and incorporate traditional sounds in their music during Saturday night's Fiji Performing Rights Association awards.
Terence O'Neill Joyce, who was one of the judges for the awards, made the call encouraging artists to bring forth Fiji's unique identity in their sounds.
"Fiji has got some really interesting natural instruments like the lali and the conch shell, why don't they start incorporating some local natural sounds in their songs?," Mr O'Neill Joyce questioned.
"You know what made Bob Marley famous? It was not just marijuana, it was reggae and the way that he put it together.
"And he didn't just put it together with a whole lot of sampling and a whole lot of European American sounds, it was quite unique and Fiji has got that opportunity right now."
He explained while young artists should keep up to date with technological changes in music, they also needed to shy away from always using laptops to make music.
"You can still use your laptop for recording but you don't need to sample every single bass riff and drum riff because it becomes really repetitive."
Chief guest Prime Minister Real Admiral (Ret) Voreqe Bainimarama said he looked forward to hearing a fusion of all the genres of iTaukei, Hindi and English songs in the future.
"This is not about diluting our individual cultures and I'm not saying that it should happen all the time," he said.
"But I personally would like to hear more music that brings some of our cultural strands together to develop a unique and more inclusive Fijian sound.
"Just as in our nation as a whole, we are moving away from separate development to encourage unity and the notion of One Fiji, we don't want to perpetuate a form of cultural apartheid when it comes to the performing arts."