CONTESTANTS in the Digicel Bula Festival are urging the people of Nadi to have more civic pride.
Exchanging their rehearsal costumes for gloves and garbage bags, the 12 young women took to Wailoaloa Beach in Nadi for an early morning clean-up yesterday.
Miss Nadi Town Council, Glenda Tuboutamana said such activities highlighted the importance of protecting their surroundings, environment and marine life.
"This is part of giving back to our community and at the same time it is essential for people to be reminded to clean up after themselves," she said.
"We all have a responsibility to ensure that beaches are clean and safe for everybody," she noted.
She said the build-up to the festival had been a positive experience so far and was an exciting opportunity for all the contestants to speak on various issues.
The 20-year-old, who had recently returned to Fiji last year after spending several years in Australia, said the build-up to the annual festival had been an exciting experience so far.
This year organisers hope to put the spotlight on the tourism industry during the themed nights.
The festival kicks off at Nadi's Koroivolu Park on August 2.