THE Fiji Rugby Union has named Radrodro Tabualevu as its new CEO.
Tabualevu takes over from Manasa Baravilala who was relieved of his duties last September.
Union chairman Filimoni Waqabaca, in approving the selection committee's recommendation, said they wanted someone with proven commercial success at the CEO level with an innovative business outlook and passion for the sport.
Tabualevu said he was privileged and excited to take up the role and enter the world of local and international rugby.
"I intend to work towards a winning culture in rugby and beyond," he said.
"FRU will work with its current sponsors to actively seek out exciting investment opportunities that will bolster our game.
"However, I'm mindful that the success of our financial model rely on a passionate and participative support base.
"Developing a winning product with integrity is critical, therefore, I will work with all the game's stakeholders to ensure rugby in Fiji move forward as a unifying and uplifting influence for our people."
Tabualevu has worked in a diverse range of industries including agriculture, retail, motor vehicle/heavy machinery, shipping, finance, telecommunication and building in Fiji and the Pacific.
Post-university, he started a 12-year career with Carpenters Fiji Limited as a management cadet that exposed him to varied business sectors of the Carpenters Group including Morris Hedstrom.
He joined Telecom Fiji Limited in 2000 where he, among other things, initiated the planning, design and implementation processes of the iconic Drua Phone Booths.
Tabualevu left Telecom Fiji in 2003 to establish and lead TransTel Limited (a subsidiary of Telecom Fiji) as its chief executive officer until he resigned in 2013 before being appointed as executive director of Pacific Emerging Technologies Limited which serves nine regional islands from Fiji.
Significant among his achievements at TransTel was the pioneering design towards the development of the bus e-ticketing system.
The system will, when fully implemented, be the first of its type in the world where the telecommunication sector is providing a solution platform to the transportation sector which has many owners and many technology providers.
Tabualevu will officially start on August 1.